With each new year we indulge in conversations of fresh starts, trends, and cultural phenomena. But this time, the stakes are higher, and the implications are more significant.
The pandemic instigated a reshuffle of global realities, social norms, and individual beliefs. What we knew to be our world is ending, and something else is being born. Nearly eighty years after the original “Year Zero” that followed WWII, we once again have a chance to redefine ourselves and rebuild. 2021 promises to be another “Year Zero,” where growth will be redefined.
To stay relevant during this time of risk aversion and tarry, brands have an opportunity to re-establish their roles. To become forces of disruptive growth in a world that’s stuck in incrementalism.